Johnson, Gerry.

Exploring corporate strategy : text & cases / English Gerry Johnson, Kevan Scholes. - 6th ed. - Harlow, England ; New York : Financial Times Prentice Hall, 2002. - xxxvii, 1082 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and indexes.

0273651129 (text & cases) 027365117X (text only)

2001041184


Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.

HD30.28 / .J648 2002b

658.4 / JOH