Modern Marketing/  English. 
Burton Marcus...(et.al) 
 - 1st Ed. 
 - America:  Random House, Inc,  1975. 
 - xx, 722p.:  ill;  24cm. 
<br/><br/><label>ISBN: </label>0394317408 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MOD