Essentials of marketing/  English. 
E. Jerome McCarthy, Ph.D., William D. Perreault, Jr., Ph.D. 
 - 5th Ed. 
 - Boston:  Irwin,  1991. 
 - xvii, 526p.:  ill;  26cm. 
<br/><br/><label>ISBN: </label>0256093237 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCC