Marketing:  Concepts and Applications/  English. 
Charles D. Schewe, Reuben M. smith. 
 - New York:  McGraw-Hill book company,  1980. 
 - xxii, 665p.:  ill;  24cm. 
<br/><br/><label>ISBN: </label>007055272X 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SCH