Global and transnational business : strategy and management / George Stonehouse ... [et al.]. - Chichester, West Sussex, England : New York : Wiley, 2001 - xvi, 463 p. : ill. ; 25 cm.

Includes bibliographical references and index.

0471988197 (alk. paper)

99059516


International business enterprises--Management.
Strategic planning.
Marketing--Management.
Competition, International.

HD62.4 / .G528 2000

658.4