Schiffman, Leon G. <br/><br/>
Consumer Behavior :  eng. 
Schiffman, Leon G., Wisenblit, Joseph. & Kumar, Ramesh S. 
 - 11th ed. 
 - Delhi :  Pearson,  2015.  
 - xxvii, 508 p. :  ill. ;  24 cm. 
 - A century of marketing .
 - Consumer behavior ; .
<br/><br/><label>ISBN: </label>9789332537644 
<br/><br/><label>LCCN: </label>78000294  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH