Strategy--process, content, context : an international perspective /
Bob de Wit, Ron Meyer ; with the assistance of Pursey Heugens.
- 2nd ed.
- London ; Boston : International Thomson Business Press, c1998.
- xxvi, 1252 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
1861521391
98213160
Strategic planning. Business planning. International business enterprises.