Managing in the global Business Environment / Issues,Organization and Functions - Mason, Ohio : Thomson/South-Western c1998. - xi, 396 p. : ill. ; 28 cm.

Includes bibliographical references and indexes.

Managing in the global economy : an introduction -- Challenges and prospects of globalization -- Economic foundations of global business -- National trade policy and competitive advantage -- Legal and political foundations of global business -- Economic integration and regional trading blocs -- Cultural foundations of global business -- Assessing cultural differences -- Organizing for global business -- Developing global business strategies -- Building global strategic alliances -- Strategies for international negotiation -- Staffing global operations -- Managing a competitive global workforce -- Managing total quality and employee involvement -- Managing multicultural teams -- Managing in the global economy : a field project.

0538868147

2005007422


International business enterprises--Management.
International trade--Cross-cultural studies.
Strategic planning.
International economic relations.

HD62.4 / .S736 2006

658.4