Barringer, Bruce R. <br/><br/>
Entrepreneurship :  successfully launching new ventures /  eng. 
Barringer,Bruce R. , Ireland, R. Duane.  
 - Fifth Edition. 
 - Boston :  Pearson,  2016. 
 - xix, 568 p. :  color illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Preface/introduction -- Decision to become and entrepreneur -- Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising -- Glossary -- Bibliographic references/index. 
<br/><br/><label>ISBN: </label>9780133797190 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship.<br/>New business enterprises.
<br/><br/><label>Dewey Class. No.: </label>338. 04092  / BAR