Jefkins, Frank. <br/><br/>
Introduction to Marketing, Advertising and Public Relations/  eng. 
Jefkins, Frank. 
 - London:  Macmillan Publisher,  1985. 
 - viii, 290p.:  21cm. 
<br/><br/><label>ISBN: </label>0333407164 
<br/><br/><label>Dewey Class. No.: </label>659.1  / JEF