Kotler, Philip. <br/><br/>
Marketing Management:  Analysis, Planning, Implementation, and Control/  eng. 
Kotler, Philip. 
 - 9th ed. 
 - New Delhi:  Prentice Hall,  1998. 
 - xxxvii, 789p.:  25cm. 
<br/><br/><label>ISBN: </label>8120311787 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT