Kotler, Philip. <br/><br/>
Marketing Management:  analysis, planning. implementation, and control/  eng. 
Kotler, Philip. 
 - 7th ed. 
 - London:  Prentice Hall,  1991. 
 - xxvi, 756p.:  27cm. 
<br/><br/><label>ISBN: </label>0135634792 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT