Cateora, R. Philip. <br/><br/>
International Marketing   The McGraw Hill Companies  English  
Cateora, R. Philip. 
 - New Delhi:  Tata McGraw- Hill Publishing Company Limited. :  2007. 
 - xxxi, 869p:  ill:  23cm 
<br/><br/><label>ISBN: </label>9780070666993 
<br/><br/><label>Dewey Class. No.: </label>658.84  / CAT