Armstrong, Gary. <br/><br/>
Marketing An Introduction/  eng. 
Armstrong, Gary. & Kotler, Philip. 
 - 6th ed. 
 - Delhi:  Pearson Edu.,  2003. 
 - xxvi, 720p.:  25cm. 
<br/><br/><label>ISBN: </label>8129700123 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ARM