O'Shaughnessy, John. <br/><br/>
Competitive marketing :  a strategic approach /  English 
John O'Shaughnessy. 
 - 2nd ed. 
 - Boston :  Unwin Hyman,  1988. 
 - 460 p. :  ill. ;  24 cm. 
<br/><br/> Includes indexes. 
<br/><br/>Bibliography: p. 433-449. 
<br/><br/><label>ISBN: </label>0044451172 (alk. paper) 
<br/><br/><label>LCCN: </label>88001886  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .O78 1988 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHA