Jain, Subhash C., 1942- Cases in marketing management / English Subhash C. Jain, Iqbal Mathur. - Columbus, Ohio : Grid inc., c1978. - x, 621 p. : ill. ; 24 cm. - Grid series in marketing . Includes bibliographical references and index. ISBN: 0882441299 : $17.50 LCCN: 77081539 Subjects--Topical Terms: Marketing--Management--Case studies. LC Class. No.: HF5415.13 / .J34 Dewey Class. No.: 658.8 / JAI