McCann, John M. The marketing workbench : using computers for better performance / English John M. McCann. - Homewood, Ill. : Dow Jones-Irwin, c1986. - xvi, 259 p. ; 23 cm. Includes index. ISBN: 087094763X (pbk.) LCCN: 86070518 Subjects--Topical Terms: Marketing--Management--Data processing. LC Class. No.: HF5415.13 / .M26 1986 Dewey Class. No.: 658.8/0028/5 / MCC