McDonald, Malcolm. <br/><br/>
Market Segmentation   How to do it, How to profit from it  English  
McDonald, Malcolm. 
 - London:  Macmillan Press Ltd.;  1998. 
 - xix, 369p:  ill:  22cm 
<br/><br/><label>ISBN: </label>0333733703 
<br/><br/><label>Dewey Class. No.: </label>658.802  / MCD