Stanton, Wiliam J. <br/><br/>
Fundamentals of Marketing  eng. 
Stanton,William J. 
 - Seventh ed. 
 - Singapore:  McGraw Hill Books Company,  1985. 
 - xvii,697p.:  ill.;  22cm. 
 - McGraw Hill series in Marketing .
<br/><br/><label>ISBN: </label>0070609071 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8  / STA