Kotler, Philip. <br/><br/>
Marketing Management:  A South Asian Perspective/  eng. 
Kotler, Philip...[et al] 
 - 14th [ed.] 
 - New Delhi:  Dorling Kindersley,  2013. 
 - xxiv, 657p:  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets. 
<br/><br/><label>ISBN: </label>97813176716 
<br/><br/><label>LCCN: </label>2010046655 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR