Clow, Kenneth E. <br/><br/>
Services marketing :  operation, management, and strategy / 
Kenneth E. Clow, David L. Kurtz. 
 - 2nd ed. 
 - Cincinnati, Ohio :  Atomic Dog Pub.,  c2004. 
 - xii, 460 p. :  ill. ;  28 cm. 
<br/><br/> Kurtz's name appears first on the earlier edition. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1592600468 (pbk.) 
<br/><br/><label>LCCN: </label>2003105482 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .K87 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8