Marketing in the Public Sector : a roadmap for improved performance / eng.
Kotler, Philip. & Lee, Nancy.
- New Delhi: Dorling Kindersley, 2007.
- xv, 332 p. : ill. ; 24 cm.
Includes bibliographical references (p. 291-308) and index.
8131709582
Government productivity. Public administration--Citizen participation. Administrative agencies--Management.