Zeithaml, Valarie A. <br/><br/>
Services Marketing :  integrating customer focus across the firm /  eng. 
Zeithaml, Valarie A...[et al] 
 - 6th ed. 
 - New Delhi  McGraw-Hill,  2013. 
 - xxxi, 711p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781259026812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802  / SER