Zeithaml, Valarie A. <br/><br/>
Services Marketing :  integrating customer focus across the firm /  eng. 
Zeithaml, Valarie A...[et al] 
 - 4th ed. 
 - New Delhi:  McGraw-Hill,  2008. 
 - xxvii, 708 p. :  ill ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070660077 
<br/><br/><label>LCCN: </label>2004065642 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802  / SER