Kapferer, J. <br/><br/>
Strategic Brand Management  Creating and Sustaining Brand Equity Long Term 
Kapferer, J. 
 - 2nd. ed. 
 - New Delhi:  Kogan Page;  2007. 
 - 443p.:  ill.;  23cm. 
<br/><br/><label>ISBN: </label>9788175541092 
<br/><br/><label>Gov. Doc. Class. No.: </label>TDLM/136