Aaker, D.A. <br/><br/>
Brand Leadership 
Aaker, David.A.,Joachimsthaler, Erich 
 - Londom:  Pocket Books;  2000. 
 - xii,350p.:  ill.;  20cm. 
<br/><br/><label>ISBN: </label>9781847398352 
<br/><br/><label>Gov. Doc. Class. No.: </label>TDLM/121