McDonald, Malcolm. <br/><br/>
Marketing Plans:  How to prepare them, how to use them/  English 
McDonald, Malcolm. 
 - 5th edi. 
 - Oxford:  Butterworth-Heinemann,  2002. 
 - ix,630p.:  24cm. 
<br/><br/><label>ISBN: </label>0750656255 
<br/><br/><label>Dewey Class. No.: </label>658.802  / MCD