Richard, J. Semenik. <br/><br/>
Promotion And Integrated Marketing Communication/  English 
Richard, J. Semenik. 
 -  South-Western,  2001. 
 - xxxix,582p.:  28cm. 
<br/><br/><label>ISBN: </label>0324062532 
<br/><br/><label>Dewey Class. No.: </label>659.1  / SEM