David A. Aaker <br/><br/>
Strategic Market Management/   English 
David A. Aaker. 
 - 5th edi. 
 - New York:  Wiley,  1998. 
 - ix,330p.:  23cm. 
<br/><br/><label>ISBN: </label>0471177431 
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK