Ben, M. Enis  <br/><br/>
Marketing Classics:   A Selection of Influential Articles/  English 
Ben, M. Enis.  
 - 8th edi. 
 -  Prentice Hall,  1995. 
 - xii,612p.:  23cm. 
<br/><br/><label>ISBN: </label>0205159885 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ENI