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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. eng

By: Tarpey, Lawrence X.

Contributor(s): Peter, J. Paul | Donnelly, James H.

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BookPublisher: Plano, Tex. : Business Publications, 1982Edition: Rev. ed.Description: xii, 275 p. : ill. ; 23 cm.ISBN: 0256027129 (pbk.).Subject(s): Marketing -- ManagementDDC classification: 658.8

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