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Basic marketing; a managerial approach [by] E. Jerome McCarthy. eng

By: McCarthy, E. Jerome (Edmund Jerome).

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BookPublisher: Homewood, Ill., R. D. Irwin, 1971Edition: 4th ed.Description: xix, 884 p. col. illus., col. maps. 24 cm.Subject(s): Marketing -- ManagementDDC classification: 658.8

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