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Marketing principles / William G. Nickels. eng

By: Nickels, William G.

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BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1982Edition: 2nd ed.Description: xxiii, 648 p. : ill. ; 24 cm.ISBN: 0135581974.Subject(s): MarketingDDC classification: 658.8

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