International marketing / Philip R. Cateora. eng
By: Cateora, Philip R.
Material type:
BookSeries: The Irwin series in marketing. Publisher: Homewood, Ill. : R.D. Irwin, 1983Edition: 5th ed.Description: xiv, 801 p. : ill. ; 23 cm.ISBN: 0256028443.Subject(s): Export marketing | International business enterprisesDDC classification: 658.8
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Sri Lanka Institute of Development Administration | 658.8 CAT (Browse shelf) | Available |
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| 658.8 BUR Promotion Management/ | 658.8 CAR The Big Book of Sales Games/ | 658.8 CAS Cases in International Marketing/ | 658.8 CAT International marketing / | 658.8 CHA CIM Practice &Revision Kit: | 658.8 CHA CIM Practice &Revision Kit: | 658.8 CHA CIM Practice &Revision Kit: |
Includes indexes.
Bibliography: p. 771-780.
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