The marketing challenge / Laura Mazur, Annik Hogg. eng
By: Mazur, Laura.
Contributor(s): Hogg, Annik.
Material type:
BookPublisher: Hyderabad: Universities Press, 1998Edition: 1st Indian Publish.Description: xvii, 298 p. : ill. ; 23 cm.ISBN: 8173711356.Subject(s): Marketing -- Management | Marketing -- Europe -- ManagementDDC classification: 658.8
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Sri Lanka Institute of Development Administration | 658.8 MAZ (Browse shelf) | Available |
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| 658.8 MAR Marketing Principles and Best Practices/ | 658.8 MAS Marketing and Distribution/ | 658.8 MAS Marketing and distribution | 658.8 MAZ The marketing challenge / | 658.8 MCB The Marketing Edge: | 658.8 MCC Essentials of marketing/ | 658.8 MCC Basic marketing : |
"The EIU series."
Includes bibliographical references (p. 289-290) and index.
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