International marketing / Philip R. Cateora, John L. Graham.
By: Cateora, Philip R.
Contributor(s): Graham, John L.
Material type:
BookSeries: The McGraw-Hill/Irwin series in marketing. Publisher: New York : Irwin McGraw-Hill, c2002Edition: 11th ed.Description: xxv, 694 p. : ill. ; 29 cm.ISBN: 0072398841 (hardback); 0071123121.Subject(s): Export marketing | International business enterprisesDDC classification: 658.84
| Item type | Current location | Call number | Copy number | Status | Date due |
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Sri Lanka Institute of Development Administration | 658.84 CAT (Browse shelf) | UM/0404 | Available |
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| 658.8342 SOL Consomer Behavior/ | 658.8343 EDW Creating passion brands : | 658.84 BHA Export Marketing | 658.84 CAT International marketing / | 658.84 DAN Strategic Internet marketing / | 658.84 EXP Export Marketing/ | 658.84 HIB The principles and practice of export marketing / |
Includes bibliographical references and indexes.
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