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Basic marketing : concepts and decisions / Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr. eng

By: Hise, Richard T.

Contributor(s): Gillett, Peter L [joint author.] | Ryans, John K [joint author.].

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BookPublisher: Cambridge, Mass. : Winthrop Publishers, 1979Description: xix, 572 p. : ill. ; 24 cm.ISBN: 0876260563 .Subject(s): MarketingDDC classification: 658.8

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