Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. eng
By: Loudon, David L.
Contributor(s): Della Bitta, Albert J.
Material type:
BookSeries: McGraw-Hill series in marketing. Publisher: New York : McGraw-Hill, 1993Edition: 4th ed.Description: xxiii, 788 p. : ill. (some col.) ; 27 cm.ISBN: 0070387672.Subject(s): Consumer behavior | Consumer behavior -- United States -- Case studiesDDC classification: 658.8342
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Sri Lanka Institute of Development Administration | 658.8342 LOU (Browse shelf) | Available |
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| 658.83 MAR Marketing Research/ | 658.83 MCG Marketing research : | 658.8342 ALL Consumer choice : | 658.8342 LOU Consumer behavior : | 658.8342 MAR Infopartnering : | 658.8342 MCN Consumer behavior, an integrative approach / | 658.8342 SCH Consumer Behavior : |
Includes bibliographical references (p. 733-782) and index.
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