Marketing Essentials Farese, Lois, Kimbrell, Grady , Woloszyk , Carl eng
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BookPublisher: New York: Glencoe McGraw- Hill, 1997Edition: 2nd edition.Description: xx, 620p; Col.illus; 29cm.ISBN: 0026406012 ( student edi.); 0026406020 (Teacher's warparound Edition).DDC classification: 658.8
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