Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
By: Lehmann, Donald R.
Contributor(s): Winer, Russell S.
Material type:
BookPublisher: Boston : McGraw-Hill Irwin, c2008Edition: 7th ed.Description: xii, 299 p. : ill. ; 24 cm.ISBN: 9780073529844 (alk. paper); 0073529842 (alk. paper).Subject(s): Marketing -- United States -- ManagementDDC classification: 658.8 Online resources: Publisher description | Table of contents only
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Sri Lanka Institute of Development Administration | 658.8 LEH (Browse shelf) | Available |
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| 658.8 KOT Principles of Marketing/ | 658.8 KOT Marketing management : | 658.8 LAN Marketing Fundamentals | 658.8 LEH Analysis for marketing planning / | 658.8 LEV Marketing for business growth. | 658.8 LIL Marketing Models | 658.8 MAR Marketing Management: |
Includes bibliographical references and index.
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