Global marketing management : a casebook.
By: Quelch, John A.
Contributor(s): Quelch, John A | Bartlett, Christopher A.
Material type:
BookPublisher: Mason, OH : Thomson/South-Western, c2006Edition: 5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett.Description: viii, 680 p. : ill. ; 24 cm.ISBN: 0324322844 (alk. paper).Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due |
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Sri Lanka Institute of Development Administration | 658.8 GLO (Browse shelf) | Available |
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| 658.8 FOS Mastering Marketing | 658.8 GAT Marketing Success/ | 658.8 GIL Marketing | 658.8 GLO Global marketing management : | 658.8 GRE Cases in marketing : | 658.8 GRI 101 Ways to Market Your business | 658.8 GRI International Marketing Communications |
Includes bibliographical references.
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