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Managing in the global Business Environment / Issues,Organization and Functions

Contributor(s): Nardon, Luciara, 1972-.
Material type: materialTypeLabelBookPublisher: Mason, Ohio : Thomson/South-Western c1998Description: xi, 396 p. : ill. ; 28 cm.ISBN: 0538868147.Subject(s): International business enterprises -- Management | International trade -- Cross-cultural studies | Strategic planning | International economic relationsDDC classification: 658.4 Online resources: Table of contents
Contents:
Managing in the global economy : an introduction -- Challenges and prospects of globalization -- Economic foundations of global business -- National trade policy and competitive advantage -- Legal and political foundations of global business -- Economic integration and regional trading blocs -- Cultural foundations of global business -- Assessing cultural differences -- Organizing for global business -- Developing global business strategies -- Building global strategic alliances -- Strategies for international negotiation -- Staffing global operations -- Managing a competitive global workforce -- Managing total quality and employee involvement -- Managing multicultural teams -- Managing in the global economy : a field project.
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Includes bibliographical references and indexes.

Managing in the global economy : an introduction -- Challenges and prospects of globalization -- Economic foundations of global business -- National trade policy and competitive advantage -- Legal and political foundations of global business -- Economic integration and regional trading blocs -- Cultural foundations of global business -- Assessing cultural differences -- Organizing for global business -- Developing global business strategies -- Building global strategic alliances -- Strategies for international negotiation -- Staffing global operations -- Managing a competitive global workforce -- Managing total quality and employee involvement -- Managing multicultural teams -- Managing in the global economy : a field project.

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