International marketing / Philip R. Cateora, John L. Graham.
By: Cateora, Philip R.
Contributor(s): Graham, John L.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill/Irwin, c2005Edition: 12th ed.Description: xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0072833718 (alk. paper).Subject(s): Export marketing | International business enterprisesDDC classification: 658.8/4
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Sri Lanka Institute of Development Administration | 658.8/4 CAT (Browse shelf) | Available |
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| 658.8/3 KRE Marketing research / | 658.8.386 CHA Sales Training Basics/ | 658.8/3MCQ The Market Research Toolbox : | 658.8/4 CAT International marketing / | 658.8/4 HAT 2,239 tested secrets for direct marketing success / | 658.8/48 CAT International marketing / | 658.8/48 CZI International marketing / |
Includes bibliographical references and indexes.
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