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Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb, Jr. English

By: Cravens, David W.
Contributor(s): Lamb, Charles W.
Material type: materialTypeLabelBookSeries: The Irwin series in marketing. Publisher: Homewood, Ill. : R.D. Irwin, 1983Description: xix, 648 p. : ill. ; 24 cm.ISBN: 0256029369.Subject(s): Marketing -- Case studiesDDC classification: 658.8/02
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