Strategic marketing / David W. Cravens. English
By: Cravens, David W.
Material type:
BookSeries: The Irwin series in marketing. Publisher: Homewood, Ill. : R.D. Irwin, 1982Description: xv, 456 p. : ill. ; 24 cm.ISBN: 0256026459.Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.8/02
| Item type | Current location | Call number | Status | Date due |
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Lending Books
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Sri Lanka Institute of Development Administration | 658.8/02 CRA (Browse shelf) | Available | |
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Lending Books
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Sri Lanka Institute of Development Administration | 658.8/02 CRA (Browse shelf) | Available |
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| 658.8.012.1 BRE Do-It-Yourself marketing research/ | 658.8.012.1 CRO Marketing Research for Managers/ | 658.8.012.12 CHI Marketing : | 658.8/02 CRA Strategic marketing / | 658.8/02 CRA Strategic marketing / | 658.8/09/507 MAR Marketing scientific and technical information / | 658.8.10 BAI Purchasing Principles& Techniques/ |
Includes bibliographical references and index.
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