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International marketing / Philip R. Cateora. English

By: Cateora, Philip R.

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BookPublisher: Homewood, IL : Irwin, c1990Edition: 7th ed.Description: xxiii, 870 p. : ill. ; 24 cm.ISBN: 0256079536; 0256083975 (Int'l student ed.).Subject(s): Export marketing | International business enterprisesDDC classification: 658.8/48

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Previous	658.8/3MCQ The Market Research Toolbox :	658.8/4 CAT International marketing /	658.8/4 HAT 2,239 tested secrets for direct marketing success /	658.8/48 CAT International marketing /	658.8/48 CZI International marketing /	658.8/48 INT International marketing and export management /	658.8/48 PHI International marketing strategy :	Next