Cases in marketing management / Subhash C. Jain, Iqbal Mathur. English
By: Jain, Subhash C.
Contributor(s): Mathur, Iqbal [joint author.].
Material type:
BookSeries: Grid series in marketing.Publisher: Columbus, Ohio : Grid inc., c1978Description: x, 621 p. : ill. ; 24 cm.ISBN: 0882441299 :.Subject(s): Marketing -- Management -- Case studiesDDC classification: 658.8
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Sri Lanka Institute of Development Administration | 658.8 JAI (Browse shelf) | Available | |
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| 658.8 HIA The portable MBA in marketing / | 658.8 INT Introducing Marketing | 658.8 JAI Cases in marketing management / | 658.8 JAI Cases in marketing management / | 658.8 JAM Integrated Marketing | 658.8 KAM Emerging Issues in Marketing | 658.8 KEE Global Marketing Management |
Includes bibliographical references and index.
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