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Cases to accompany Contemporary strategy analysis / Robert M. Grant.

By: Grant, Robert M, 1948-.
Contributor(s): Grant, Robert M, 1948-. Contemporary strategy analysis.
Material type: materialTypeLabelBookPublisher: Malden, MA ; Oxford : Blackwell Pub., 2008Edition: 6th ed.Description: xiv, 347 p. : ill. ; 25 cm.ISBN: 9781405163101 (pbk. : alk. paper); 1405163100 (pbk. : alk. paper).Subject(s): Strategic planning -- Case studies | Decision making -- Case studiesDDC classification: 658.4 Online resources: Table of contents only | Contributor biographical information | Publisher description
Contents:
Madonna -- Laura Ashley Holdings plc : the battle for survival -- The US airline industry in 2007 -- Ford and the world automobile industry in 2007 -- Wal-Mart Stores Inc., 2007 -- Manchester United : the Glazer takeover -- Eastman Kodak : meeting the digital challenge -- Organizational restructuring within the Royal Dutch Shell Group -- Harley-Davidson, Inc., January 2007 -- Raisio Group and the Benecol launch -- Rivalry in video games -- Eni SpA : building an international energy major -- Birds Eye and the UK frozen food industry -- Outback Steakhouse : going international -- Euro Disney : from dream to nightmare -- Richard Branson and the Virgin Group of companies in 2004 -- Jack Welch and the General Electric management system -- Jeff Immelt at General Electric, 2001-2006 -- AES Corporation : rewriting the rules of management.
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Madonna -- Laura Ashley Holdings plc : the battle for survival -- The US airline industry in 2007 -- Ford and the world automobile industry in 2007 -- Wal-Mart Stores Inc., 2007 -- Manchester United : the Glazer takeover -- Eastman Kodak : meeting the digital challenge -- Organizational restructuring within the Royal Dutch Shell Group -- Harley-Davidson, Inc., January 2007 -- Raisio Group and the Benecol launch -- Rivalry in video games -- Eni SpA : building an international energy major -- Birds Eye and the UK frozen food industry -- Outback Steakhouse : going international -- Euro Disney : from dream to nightmare -- Richard Branson and the Virgin Group of companies in 2004 -- Jack Welch and the General Electric management system -- Jeff Immelt at General Electric, 2001-2006 -- AES Corporation : rewriting the rules of management.

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