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Marketing research : principles and applications / Melvin Crask, Richard J. Fox, Roy G. Stout. English

By: Crask, Melvin.

Contributor(s): Fox, Richard J | Stout, R. Gene.

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BookPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Description: 1 v. (various pagings) : ill. (some col.) ; 25 cm.ISBN: 0205140912.Subject(s): Marketing researchDDC classification: 658.8/3

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