International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. English
By: Czinkota, Michael R.
Contributor(s): Ronkainen, Ilkka A.
Material type:
BookSeries: The Dryden Press series in marketing. Publisher: Fort Worth : Dryden Press, c1995Edition: 4th ed.Description: xxix, 815 p. : ill., maps (some col.) ; 27 cm.ISBN: 0030983428.Subject(s): Export marketingDDC classification: 658.8/48
| Item type | Current location | Call number | Status | Date due |
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Sri Lanka Institute of Development Administration | 658.8/48 CZI (Browse shelf) | Available |
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| 658.8/4 CAT International marketing / | 658.8/4 HAT 2,239 tested secrets for direct marketing success / | 658.8/48 CAT International marketing / | 658.8/48 CZI International marketing / | 658.8/48 INT International marketing and export management / | 658.8/48 PHI International marketing strategy : | 658.8/48 TER International marketing / |
One folded col. map in pocket.
Includes bibliographical references and indexes.
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